Maximize the value of your data by integrating it in order to provide insight and gain real information. Put this information into practice by making better-informed and therefore better decisions. Achieve brilliant results and outdo your competitors.
Customer Intelligence Solutions
Adastra has a proven history of success in the delivery of Customer Intelligence Solutions: From analytical applications to corporation-wide design and integration of CRM systems, our solutions have brought business benefits that can be measured directly through higher volumes, lower costs, and improved performance in marketing, sales and service within your organization. Adastra’s Customer Intelligence Solutions include:
- CRM. 360, corporation-wide integrated CRM solution
- Customer identification
- Regulation-based campaign management
- Customer profitability and cost allocation solutions
- Target marketing
- Analysis and prediction of defaults
- Credit risk analysis and assessment
- Customer segmentation
- Support of customer retention
- Intelligent cross-selling and up-selling
- Product design support
- Value chain analysis and support
Business Intelligence Solutions
Adastra’s experience includes the management of the entire integrated business intelligence solution lifecycle as well as focused consulting and support of specific projects. Our award-winning solutions have brought rapid return on investment for our customers. We offer specific solutions for banks, insurance companies, financial service providers, telecommunications, retail and other industries with high data quantity. Adastra’s complete understanding of business processes and performance figures allows us to act immediately. Adastra’s business intelligence solutions include:
- Solutions for Business Performance Measurement (BPM) in the fields of finance, sales and distribution, customer and product profitability, product management, operational processes (company performance, manpower, service standards)
- Solutions for banks and financial service providers: BPM for banks and financial service providers, risk management, detection of credit card fraud, Basel II compliance, implementation of compulsory and regulated reports, and many more
- Solutions for insurance: insurance BPM, salesperson/representative management, fraud detection, assessment of single insurance policies based on customer profiles, prediction of customer complaints, and many more
- Solutions for retail: BPM for retail, marketing research, sales campaigns, loyalty campaigns, inventory management, supplier relationship management, as well as management for the whole value chain, and many more
Data Integration and Data Analysis
Adastra has successfully accomplished hundreds of data integration projects where award-winning, robust, measurable, and standards-based solutions have been developed. Our vendor independence allows your IT department to continue working with your existing equipment, as well as expand it with new tools and technologies. Our on business-focused and metadata-driven approach generates strong confidence in the precision and transparency of your data. Adastra’s data integration and data analysis services include:
- Business Intelligence, reports and OLAP applications
- Development of a Data Warehouse (DW) life cycle
- Investigation of your business fields and analysis of your business needs
- Draft of business modeling and business solutions
- Training and development in your area of business
- Assessment of technology/systems, comparison of analysis and strategy
- Data Warehouse architecture
- Data Marts, operational data stores
- CRM and Business Intelligence system design
- Data modeling and database design
- ETL including implementation of expanded business rules
- Data processing
- Metadata management
- Application training and transfer of knowledge
- Project-Management
- Data Warehouse quality management
- System integration including DW and CRM integration
- Database tuning
- Data mining, analytical control loop
- Company-information-portals, internet/intranet portals
- ALaRM-Adastra load and reconciliation monitor